Beckers Group
I have spent the last five years embedded with the global communications team of an industrial coatings manufacturer. It’s a company most people have never heard of, whose paint is on a surprising amount of the built world.
But that’s not the story.
What makes Beckers Group fascinating is how through this period the Swedish owned company has moved its whole business model towards sustainability and has become a fixture on the Financial Times' list of Europe's climate leaders.
Most of this work is internal, protected, and I can't show it. What it consists of: a communications platform that enables meaningful exchange among peers and between teams that in more conventional organisations struggle to connect. The language of the annual sustainability report. The initial framing, and the name, of the group's flagship global business development programme. Talking points and briefings for the executive team. A thought leadership strategy that is changing the conversation in the construction sector and beyond.
Underneath all of it, one job: making sure a company that has ambitions beyond itself can find the language it needs to navigate these complicated times and the very real challenges of the industries it supports.
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