Title: Project Muze 
Format: Collection, event, digital campaign
Year: 2016

A cross-disciplinary team from Zalando and Google was set up to explore the emerging field of machine learning as a vehicle for design and personal expression. Unveiled at Bread & Butter 2016 alongside shows from Tommy Hillfiger X Gigi Hadid, A$AP Rocky, G-Star and Boiler Room, Project Muze caught the attention of Wired and TechCrunch as well as Elle Magazine, High Snobeity and Fashion United.

My contribution: senior creative and UX writer

Zalando x Google | Project Muse Awards Film from Pete Hills on Vimeo.