An ad I wrote back in 2007 when I first started at JWT London.

I recall being influenced by a classic long-copy ad from the 1980s that ran in the shape of a stream. Astonishingly, I don’t think a single word was changed during the internal and client reviews.

The art direction was by John Beridge. The ad ran in the Sunday Times and the next week someone was hired. That was how we rolled back then.

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