One of the first ads I wrote at JWT London.

I recall being very impressed by a classic similar ‘long copy’ ad from the 1980s that ran in the shape of a stream. Astonishingly, especially given the lighthearted (borderline taking the piss) tone I adopted, I don’t think a single word was changed during the internal and client reviews.

The art direction was by John Beridge. The ad ran in the Sunday Times and I believe the next week someone was hired.

That was how we rolled back then.

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