Papyrus
On the same page
Activating a new era for the iconic European b2b paper manufacturer and integrated workplace solutions specialist.
Inspired by the ‘Smarter ways for better days’ brand positioning, I worked with Nordic agency Comprend (part of H&H Group) to create an internal-external pan-European brand relaunch across digital and physical b2b channels.
Our activation was organised around the concept of ‘getting on the same page’. This brand story directed the messaging and the wider activities of the launch and onboarding process. Importantly, our client’s key objective - to build alignment and common ground among internal and external stakeholders - was ‘baked in’ to the creative concept itself. In other words, we tried to ‘do’ what the brand is about rather than merely promote a set of ambitions.
For the campaign, we created a full suite of materials including a brand film (which I scripted), sales and presentation decks, banner ads, and a new multi-language e-shop. I also worked with them on a local product campaigns and on the annual International Sustainability Report.
Our activation was organised around the concept of ‘getting on the same page’. This brand story directed the messaging and the wider activities of the launch and onboarding process. Importantly, our client’s key objective - to build alignment and common ground among internal and external stakeholders - was ‘baked in’ to the creative concept itself. In other words, we tried to ‘do’ what the brand is about rather than merely promote a set of ambitions.
For the campaign, we created a full suite of materials including a brand film (which I scripted), sales and presentation decks, banner ads, and a new multi-language e-shop. I also worked with them on a local product campaigns and on the annual International Sustainability Report.
