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The Havens
Where is your line?
Made on a shoestring budget, this interactive video campaign remains a benchmark in technology-enabled, data-led digital storytelling.
To create it we used a cheeky YouTube hack, which turned a six minute film into an interactive experience and transformed passive viewers into moral agents. This also fed powerful behavioral data back into the campaign, creating its own mini ecosystem around the topic of consent and what it means to cross the line.
As well as 2.5 million organic YouTube views and awards at Cannes and other shows, the interactive film has been used in schools, colleges and police academies, was quoted in a UK Government white paper and referenced by the National Police Chiefs Council (NPCC).
Film directed and written by Sara Dunlop at Rattling Stick
Interactive concept design by Craig Blagg and Stef Macbeth at Story Worldwide
Additional support from Youth Club, London
The above video was put together for the Cannes Lions award entry
Interactive concept design by Craig Blagg and Stef Macbeth at Story Worldwide
Additional support from Youth Club, London
The above video was put together for the Cannes Lions award entry